Our Application
Virtual Retail Space
Have you ever think how did you make the purchase decision in the retail space?
Will the product placement location affect your behaviour?
Will warning labels on products affect your decision?
Will you buy similar products with higher health star ratings?
Maybe we can try to simulate customers’ behaviour to find the answer by understanding citizens’ purchases!
Innovative way
Virtual Retail Space
Aroaro XR client supports development of Virtual Retail Space to research customer purchase behaviours.
Let’s wear the VR headset and visit the space. Everything looks as same as the real supermarket! Sound, shelf, products, shopping cart… Now, try to buy something within your budget!
The development of the VR supermarket starts at the end of 2021. The system would be highly flexible to adjust factors for products settings and store settings to support research on citizens’ purchase behaviour in local supermarket.
The most valuable value that Aroaro will provide is not only real customer shopping behaviour capturing and simulation but also the DATA!
data
Activity Data Tracking in Aroaro Client
XR systems are able to track activities data such as tracking eye gaze.
Do you want to know where your participant is looking at while they are going shopping?
Aroaro will support analysis of
Shopper’s eye gaze
Shopper’s decisions
Position and rotation
Multi-user interaction
Time spent in the space
Voice captures
Shopper’s chosen routine
Images credit to Unsplash